Graphic design briefing sheet template

A design brief creates a living record of ideas, options, and choices for a design-centric project. It allows clients and designers to work closely together, from initial brainstorming sessions to project execution.

Additionally, the design brief serves as a way to record the details about any changes or obstacles the project experiences. From there, you can continue toward project completion; the brief serves as an understanding between clients and designers. This keeps all parties on the same page — and drastic midproject changes in check — as the design brief assures designers and clients that ideas must be realistic according to time, budget, or other constraints.

In short, a design brief offers assurance. It not only provides reassurance that a design project will succeed, but also serves as insurance — in case of a roadblock, you can review, alter, and then set back the design brief on target for eventual launch.

Start with client-specific details, and then enter details pertaining to the project, objective, target audience, style and tone, message, deliverables, format, schedule, and budget. This uniquely customizable design brief template is a living, breathing contract between client and designers — from initial ideas to launch — and is an excellent solution for keeping design specifics in a single location.

Excel Word. Logos are challenging to design because a lot rides on them. This design brief for logo design provides designers with all the required details to create a successful company logo, including information about the business, desired design style, audience, usage signage, business cards, etc.

Word Google Docs. Good graphic design is effective visual communication, but great graphic design solves problems through the successful use of design elements. Use this customizable design brief for graphic design to create a mood board that helps you capture details for your project.

Do they own businesses? Where do they shop? How often do they purchase from your business? Try to paint a customer profile so vivid that your graphic designer can practically see the faces of your clientele. One of your top goals should be to maximize the amount of money you intend on pouring into your project. Your project deserves a top tier graphic design team. Our design team has been serving Texas-based businesses for nearly 40 years.

We have provided countless Houston and Austin custom website designs , collateral creation, branding services, and more! Identify as many details about your business as possible. How long have you been in operation? The best design briefs get into the nitty-gritty when it comes to in-depth details about your business.

Make sure you leave the sales pitch at the door. As with any project, you should set a realistic deadline for work completion. Using a simple template for your brief can remind you to focus on the most important points that need to be communicated.

The generic quality of this template makes it suitable for a wide range of projects and business settings. This creative brief template is intended for graphic design professionals. This template has a simple layout that is easy to read and edit, and it includes all of the important elements of a creative design brief along with room for additional notes.

This advertising creative brief template is concise, but it covers all of the essentials for planning a brand advertising campaign.

Objective, target audience, tone, messaging, and non-negotiables are all included, along with key advertising elements. The layout of this template allows for a lot of information in a relatively small amount of space, which can help a creative team produce an innovative and effective campaign.

Plan your video production project with this creative brief template. Video production can be pricey, and this creative brief asks not only about budget, but also what gear, staff and other resources are available. It covers a wide range of information — from video quality to scheduling and management — to help ensure that the project runs smoothly and meets client expectations. A nonprofit campaign may focus on boosting membership, attracting new donors, increasing public awareness, or other goals.

This creative brief template is designed to get detailed information on a nonprofit organization, its marketing objectives, calls to action, and branding requirements. Use the template as is, or remove or modify any sections that are not relevant to your project. It helps ensure that all stakeholders in a project are on the same page from the start this also helps the project run smoothly, stay on schedule, and, in the end, be successful.

But a creative brief is also a useful tool for projects of any size, for freelance designers and large corporations alike. The document is usually created by the account manager in consultation with the client. In an agency setting, project stakeholders may include a marketing team, creative team, executives, and clients.

For freelance designers, a creative brief is simply shared between the designer and client. This may be done as an interview, with the designer asking the client all of the questions included in the creative brief, or the client may fill out the brief and return it.

The potential consequences of not using a creative brief include wasted time and money, miscommunication with clients, multiple revisions as the project keeps changing course, and a general lack of clarity on all sides, all of which can be avoided by using a creative brief.

For a creative brief to truly be effective, it should be developed in a timely manner so that it streamlines the project timeline, rather than interfere with it. The specific information you need will vary depending on the project. A brief keeps the message on brand, and provides a broad vision of the business, the brand, and the product.

A creative brief also explains the context and the product or service category. Use the brief to let clients know the entire graphic design process from start to finish. As noted above, graphic design brief templates are wonderful tools for all freelance designers. They offer the designers all the protection their consultancies need. Crucially, the template ensures that the relationship between freelancers and clients never deteriorates. It provides a roadmap the two parties can use to determine the path they want their relationship to take.

Everybody benefits from the regular use of the template. Bonsai Workflow. Bonsai Tax. Maximize write-offs, and estimate and save for taxes. Bonsai Cash. Contract Templates. Proposal Templates. Invoice Templates. Agreement Templates. Quote Templates.

Scope of Work Templates. Brief Templates. Create your own. Bonsai has helped create 1,, documents and counting. Website Proposal Template.